Updated October 2026
The best watch YouTubers to follow
The best watch YouTubers depend on what you want to learn. For luxury watches and buying guides, start with Teddy Baldassarre, Watchfinder & Co., and Hodinkee. For honest opinions, Nico Leonard and Federico Talks Watches. For affordable and microbrand watches, Just One More Watch and The Urban Gentry. Here are the channels worth your time, grouped by what they’re good for.
Big channels for luxury watches and buying guides
If you're new to watches, start here. These channels cover the big brands in depth and publish often.
Teddy Baldassarre @TeddyBaldassarre
One of the biggest watch channels. In-depth reviews, buying guides, collector conversations, and visits to watch manufactures.
Watchfinder & Co. @watchfinder
The pre-owned dealer's channel. Reviews, model histories, and features for beginners and long-time collectors alike.
Hodinkee @hodinkee
The watch magazine's channel, best known for Talking Watches, where well-known collectors walk through their collections.
Watch Chronicler @ArmandTheWatchGuy
The UK watch site's channel, with long, opinionated videos on luxury watches and collecting.
Jenni Elle @JenniElle
A German collector talking about everything watch related, from luxury releases to her own collection.
Honest opinions and buying advice
Channels known for telling you what they really think, including when something isn't worth the money.
Nico Leonard @NicoLeonard
A watch dealer with blunt opinions on value: what's worth buying, what's overpriced, and why.
Federico Talks Watches @FedericoTalksWatches
An industry veteran on watch news, discussion, and buying tips, covering everything from Seiko to Rolex.
Clicky Bezel @ClickyBezel
Chris's channel for people who love watches or are just falling down the rabbit hole. Honest reviews and deep dives.
Adrian Barker @barkandjack
Relaxed, conversational videos about watches across every price range, usually with a coffee in hand.
Wrist Enthusiast @wristenthusiast
Craig Karger's channel: watch news, hands-on reviews, buying guides, and celebrity watch spotting.
Affordable and microbrand watches
Most great watches cost less than a month's rent. These channels live in that range.
Just One More Watch @JustOneMoreWatch
Unboxings, reviews, round-ups, and comparisons, with plenty of affordable and mid-range watches.
The Urban Gentry @TheUrbanGentry
TGV's channel on watches and style, home of the #wristwatchcheck. Strong on affordable and Seiko.
Andrew Morgan Watches @AndrewMorganWatches
Andrew Morgan, the “talking hands” who started Watchfinder's YouTube channel, now reviewing on his own.
Jonathan T Watch Reviews @JonathanTReviews
Unflashy deep dives into new watches, with a lot of microbrand coverage.
Watch Clicker @Watchclicker
The video side of the Watch Clicker blog, reviewing affordable and microbrand watches.
Vintage and restoration
For people who like old watches, or like watching someone bring one back to life.
Wristwatch Revival @WristwatchRevival
Marshall Sutcliffe finds broken or neglected vintage watches and restores them on camera. Oddly calming.
Watch YouTubers you can book
These creators post on YouTube and take requests on curated.watch: honest takes on a watch you’re considering, picks for your budget, or a personal video.
How to get the most out of watch YouTube
Watch two or three channels with different tastes, not ten that agree. A dealer, a collector, and someone who covers affordable watches will give you a more honest picture than any one of them.
Notice who’s selling. Many big channels belong to dealers or run sponsored videos. That doesn’t make them wrong, but it’s worth knowing when a review praises something they have in stock.
Learn the vocabulary as you go. The watch glossary covers the terms that come up most, like lug to lug and GMT.
Questions
- Who is the biggest watch YouTuber?
- Teddy Baldassarre runs one of the largest watch channels, alongside dealer and media channels like Watchfinder & Co. and Hodinkee. Size isn't everything, though. Smaller channels often give more honest, specific advice.
- Which watch YouTubers give honest reviews?
- Channels like Nico Leonard, Clicky Bezel, and Federico Talks Watches are known for saying what they actually think. Remember that many channels are also dealers or run sponsorships, so check who's selling what.
- Who reviews affordable watches on YouTube?
- Just One More Watch, The Urban Gentry, Andrew Morgan Watches, Jonathan T Watch Reviews, and Watch Clicker all spend a lot of time on affordable and microbrand watches.
- Can I ask a watch YouTuber a question directly?
- Comments rarely get answered. On curated.watch you can book a watch creator for a personal answer: an opinion on a watch you're considering, a shortlist for your budget, or a video for a gift. You're only charged if they accept.
Make watch videos yourself? Take paid requests on curated.watch. You set the packages and prices.